Logo Phantom
Logo PhantomLogo Phantom

Introducing Phantom’s new brand identity

New look, same mission.

Will Thompson
    Phantom new logo

    You may have noticed some changes around here. Today, we’re launching Phantom's new brand identity, complete with a new logo, color palette, typeface, and an even friendlier ghost. We believe crypto should be a fun and inviting place for everyone, so we are refreshing our brand to better represent that.

    We created Phantom to be the wallet we always wanted to use, a trusted companion that makes doing stuff with crypto an enjoyable experience. Two years and over three million users later, Phantom has set the standard as the most friendly and intuitive multichain wallet that enables people to do more with crypto.

    Our mission is to make crypto safe and easy-to-use for everyone. Why? Because we believe in its potential to create a more open and equitable world — not just with tokens and transactions, but with the exploding world of decentralized applications and NFTs that empower and enrich people’s lives.

    For our first-ever rebrand, we went with the renowned design studio Bakken & Baeck. They worked with us throughout the entire process to get our new look just right. And they nailed it. We couldn’t be happier with the result.

    New look and feel, same great user experience. We’re excited to introduce you to the new Phantom.

    What’s new

    Inspired by our core values of being friendly, trustworthy, and approachable, our refreshed identity represents the spirit of Phantom, crypto, and our community. The new Phantom is more exciting, expressive, approachable, and fun.


    Our ghost has been given a more dynamic, distinctive, and sleeker look, designed to be your trusted companion that helps you navigate the expanding multichain world.


    The Phantom wordmark has been redesigned with a rounded and more expressive typeface to complement the dynamic, floating nature of the new ghost icon.

    Color System

    Purple is one of our most recognizable brand elements. We have reimagined it with modern tones and vibrant complementary colors that are more lively and expressive.


    Introducing our new global typeface: Phantom. In collaboration with the award-winning design studio F37 Foundry, we created a custom font that complements our new brand while paying homage to our roots.


    Our desktop and mobile wallets have a refreshed look and feel, while still maintaining the same great user-friendly experience. You can still expect advanced features, best-in-class security, and user support from Phantom.

    Looking ahead

    We plan on adding additional innovative NFT features, app integrations, and support for additional chains so that Phantom is always the first thing you reach for when interacting with web3.

    Although we have a new, updated look and feel, you can expect the same great Phantom experience. Our team of dedicated engineers, designers, and creators are committed to making crypto simple and accessible to everyone. Rest assured that we will continue to provide the best user experience, security, and support that you have come to expect from Phantom.